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OUR STORY

A Study in Restraint, Expression, and Care

 

At the core of our brand lies a commitment to quiet beauty. Clothing that feels intentional, personal, and intimately yours. We design in small capsules, not vast collections and release timeless pieces based not on season or obligation. Each piece is born from a moment of inspiration and designed to reflect a mood, a state of being, or a connection to self. Designed to accentuate the innate power and emotion within every wearer. It’s fashion with space: space to breathe, to express, to reinterpret, to connect to yourself with each wear. 

 

We believe that self-expression comes not from excess, but from how something makes you feel. Our designs are not loud statements, but beautifully subtle and deliberate frames, crafted to highlight the natural lines of her silhouette and draw focus to the divine presence of the wearer. Not meant to overpower, but to accentuate and invite connection. To express, not to mask. They invite you to connect with a deeper version of yourself and to indulge in all of your detail.

 

A Slower, More Intentional Approach

 

We believe in clothing with a soul. That means no mass production, no trend chasing, and no compromise on quality. Each design is produced in limited quantities, made to order, or through small-batch production. This not only honors craftsmanship but it reduces waste and protects the individuality of each piece.

 

The Fabric of Integrity

 

Every element of our garments has been carefully selected through a long, deliberate journey rooted in ethics, sustainability, and uncompromising quality. All fabrics are GOTS-certified and sourced from trusted mills across Europe, with a special focus on our exceptional Italian silks, which are unmatched in drape, softness, and sheen.

 

We use only eco-conscious dyes and ensure that even the smallest elements, like elastics, garment tags, threads, and woven labels, meet our same exacting standards. From the inside out, our pieces are designed to accentuate, to move, and to honor the care that went into their making.

 

Production is completed in small runs by experienced seamstresses in either New York or France, depending on the collection. Each piece passes through the hands of a carefully curated team - makers chosen for their mastery, precision, and alignment with our values. This is craftsmanship that doesn’t chase speed or scale, but instead centers quality, dignity, and continuity.

 

The Designer


The brand is led by an Australian / Dutch independent designer currently based in New York City. Her journey started off with moving across the world from Sydney to Paris on a whim with no money or plan other than to create a name in the industry. A dream fueled purely by teenage ambition, a desire for a large fulfilling life and a deep love for creation. After several months dancing through the streets of Paris she found herself on a trip to NYC where she became inevitably entranced by the lights and individuality and soul of its inhabitants. This began a love story with the city and the industry, building connections and creating a home between the two cities for her to grow. 

 

With a self-taught background rooted in fashion design and learning the craftsmanship behind garment creation from a young age, she invests in the joy of creating clothing that feels. Proud of her deep dedication to the pursuit of curiosity and finding a deeper beauty in the feelings and emotions that others do not. She approaches each garment as a way to encourage and represent the soul so that it may be carried more boldly and in a way that allows others to connect with it. 

 

Her aspiration is to carve out a brand that allows her to work with a team of passionate craftsman who have an equal appreciation for each step of bringing soul to a garment. To make garments that are not only known for their elongated lines, timelessness and ability to evoke inspiration in the wearer, but also that align deeply with her uncompromising ethical and ecological beliefs. To always gain more skills and knowledge and dive deeper into the art of what she loves and the many other forms of self expression and self exploration.

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LEGAL

SERVICES

LABEL

© 2025 ALEXANDRA - OYSTER OF PEITHO LLC
CONTACT@OYSTEROFALEXANDRA.COM
42 BROADWAY NEW YORK NY 10004

(APPOINTMENT ONLY)
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